David Morris MP Supports the RNLI Respect the Water Campaign.

David Morris MP meets with RNLI representatives in Parliament to mark the start of their Respect the Water Campaign.

Speaking after the event David Morris MP said:

I was delighted to support the launch of the RLNI’s Respect the Water Campaign. We all know how treacherous Morecambe Bay can be especially to visitors who do not know the area and I am delighted that the RNLI are running a national campaign to raise awareness of danger in all of our coastal areas. This campaign will save lives’

James Millidge, RNLI Coastal Safety Manager, says:

‘People need to treat the water with respect – it’s powerful and unpredictable. Each year RNLI lifeboat crews and lifeguards save hundreds of lives but, sadly, not everyone can be saved. Over 160 lives are lost at the UK coast each year and the real tragedy of the situation is that many of these deaths could have been prevented.

‘Cold water is a real killer. People often don’t realise how cold our seas can be – even in summer months the sea temperature rarely exceeds 12oc, which is low enough to trigger cold water shock. If you enter the water suddenly at that temperature, you’ll start gasping uncontrollably, which can draw water into your lungs and cause drowning. The coldness also numbs you, leaving you helpless – unable to swim or shout for help.

‘The fact that over half of the people who die at the coast each year never planned to enter the water suggests people are also not taking enough care along the coastline itself. We’re warning people to stay away from cliff edges, particularly where there is slippery, unstable or uneven ground; stick to marked paths and keep an eye on the water – watch out for unexpected waves which can catch you out and sweep you into the water.

‘If you’re planning to get into the water be aware that, even if it looks calm on the surface, there can be strong rip currents beneath the surface, which can quickly drag you out to sea. The sea is powerful and can catch out even the strongest and most experienced swimmers.’

Double Olympic rowing gold medallist James Cracknell is supporting the campaign. He says:

‘UK coastline is beautiful and should be enjoyed – but it’s really important that people treat the water with respect. From personal experience I know how powerful and unpredictable the sea can be. A seemingly calm situation can quickly turn into the exact opposite. We’re urging people to be aware of the danger.’

The charity is asking people to visit RNLI.org/RespectTheWater where they will find information on coastal hazards, how to keep themselves safe, and what to do should they or someone else end up in trouble in the water. On social media search #RespectTheWater

The Respect the Water campaign will run throughout the summer on channels including cinema, outdoor, radio, online, and, for the first time, on catch-up TV channels.